Google Analytics
Traffic and conversion reporting for sites and apps
The default measurement layer across most of the web. GA4 records behaviour as events, attributes visits to acquisition channels, and builds predictive audiences from what it has already seen.
Pricing and platforms
- Has a free tier
- Standard Google Analytics is provided free of charge; Analytics 360 is the paid enterprise tier.
- Runs on
- Web, API
Facts from the vendor's own pages, checked August 19, 2026. Source
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